Book Publicist

Need an Affordable Solution for Online Publicity?

If you were to put a publicist on retainer for your books and other aspects of your business, you'd easily pay $4,000 - $5,000 per month. But the average author doesn't have a budget for something like that. This is why we've created an affordable solution for the average successful author who has a profitable business around their books.

At IdeaMarketers, we've been garnering visibility for authors and experts affordably and effectively since 1998. The online world is constantly changing and the way you promote your books and your message in the world has morphed as well. We keep up with those changes and offer affordable solutions to help you consistently get the word out about what you do.

When we work with authors, we focus on creating massive visibility and presence through your web site and social media. We work on a retainer where each month we manage the various aspects of your marketing and advertising. This is a sample of a few months of what this might look like.

Let’s talk and we can customize a plan specifically for you and your books.

 

Dr. Linda Miles Talks About Her Experience

How Our Book Publicist Program Works

Here's a walk through with examples of what we do...

Month 1

  • Initial phone consult to discuss your overall plan
  • Assess your current social media and site stats. Add Google Analytics to your site (will use the same google login you use for Youtube if you aren’t already using another account for Analytics).
  • Put Facebook Tracking Codes on up to 2 of your web sites.
  • Create Custom Facebook Audiences to gather site visitors for later remarketing.
  • Setup any social media platforms that fit your audience that you do not already have.
  • Create Pinterest, Facebook, Twitter, Instagram friendly images for 1-2 of your books and post them to appropriate social media outlets
  • Schedule 2-3 posts to your Facebook Business Page per week
  • Tie your Facebook page to your Twitter account so that posts regularly go out through Twitter.
  • Monitor media opportunities that you would be a good fit for and email those to you as they arise.
  • Create a media room for you on IdeaMarketers that spotlights your books and other media-relevant information. See a sample here.

Month 2

  • Monthly Phone Consult to Review Progress and adjust game plan.
  • Interview you for 30-40 minutes about aspects of your expertise and create 3-4 videos and/or podcasts from these interviews that will be spotlighted on IdeaMarketers and throughout our social media platforms.
  • Review your site stats/social media stats to see what is working best.
  • Create two blog posts each month that spotlight you on IdeaMarketers.  These will be created from our interviews or materials you provide and be search engine optimized. Blog posts will always send people to your site, an optin offer you have, or one of your books, with a strong call to action.
  • Promotion of the blog posts about you out to our social media networks
  • Schedule 2-3 posts to your Facebook Business Page per week / will also post to Twitter
  • Monitor media opportunities that you would be a good fit for and email those to you as they arise.
  • Hosting and maintaining your media room on IdeaMarketers.com

Month 3

  • Monthly Phone Consult to Review Progress and adjust game plan.
  • Set up a Facebook ad to remarket to people who have been visiting your web site(s). We'll create, manage and monitor the ads and report back to you how they are doing. Note that Facebook has a minimum of a $5/day ad spends. Ads can be run for minimum of 1 days. A 5-day run is a good test so ($30 would be billed directly by Facebook for a 5-day run.
  • Review your site stats/social media stats to see what is working best.
  • Create two blog posts each month that spotlight you on IdeaMarketers.  These will be created from our interviews or materials you provide and be search engine optimized. Blog posts will always send people to your site, an optin offer you have, or one of your books, with a strong call to action.
  • Promotion of the blog posts about you out to our social media networks
  • Schedule 2-3 posts to your Facebook Business Page per week / will also post to Twitter
  • Monitor media opportunities that you would be a good fit for and email those to you as they arise.
  • Hosting and maintaining your media room on IdeaMarketers.com

Month 3 is a good guide for how future months will go. We’ll map the next months based on how things are going and what’s working best.

Monthly Retainer: $200/Month