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Mount Pleasant, IA, USA
Phone: 505-728-7924
sklopfer542@yahoo.com
JoAnna Lund Found Her Book
03/28/2008 12:09 AM
If you've ever driven through Iowa, the tall corn field avenues can make you feel so dizzy you might think that you're falling off the edge of the Earth.
DeWitt, Iowa, a town of about 4,500 people, is one of these cornfield towns and was home to JoAnna Lund, the "cookbook lady" who in the second half of her life sold over 3 million cookbooks; she appeared on CNN, Home Shopping Club and even wrote a cookbook published by a major publisher.
Lund was a farmer's wife, and she knew how to spread a fine table whenever neighbors gathered to help with a big farming project. But following a divorce, she gained 60 pounds and soon became depressed.
When her son left home to become a soldier, the Iowan realized she wanted her health back and began creating healthy recipes for herself. She wanted to cook healthy food that looked, tasted, smelled and felt like what she had always eaten. But without the calories and fat.
When she started following her own cooking advice, JoAnna lost 130 pounds. Her recipes were not exotic. Not what you find in a gourmet cookbook, and they were not complicated. They simply represented good heartland cooking without the sugar and fat that take their toll.
Once JoAnna lost her weight, she wanted others to know they could eat common, good food and maintain a healthy lifestyle. So she set out to self-publish containing her low fat, low sugar, and good-tasting recipes.
Her bank loan of $1,000 was a three-month open note -- it was paid off in one month through JoAnna's perseverance. She got the word out by talking to people, speaking to clubs and organizations, taking her book to stores, and getting good publicity through hard work.
Lund's first cookbook sold over 70,000 copies and her second cookbook did even better.
The last time I spoke with JoAnna, she was heading to New York to meet with three top publishers -- all vying to publish her next book. Random House won out!
"I even get to choose which publisher," she told me. This was after accomplishing major sales on the Home Shopping Club.
Why did her business thrive? Here are 3 good reasons:
1. JoAnna Lund treated customers the way she would like to be treated. She invites readers and listeners to become part of the Healthy Exchanges Family. It is not a diet, she explained to me, it is a way of life.
This philosophy came from her heart and was her way of business life -- this was her bottom line.
For example, when her new cookbook was printed, JoAnna offered her existing customers 17 new pages (for $2) that could be inserted into their old cookbooks. She gave instructions on how to insert the pages.
2. New products and business plans were based on listening to her customers, discovering their needs and then responding. JoAnna listened with her heart as well as with her ears. Projects were not planned in isolation; she knew her customers and worked to meet their desires.
"As long as it is ethical, practical and enjoyable, I will do it," she said.
Once, speaking to a group of Jewish senior citizens, Lund was asked for healthy kosher recipes. A new book was soon on the way to the printer!
3. JoAnna stuck to doing what she did the best -- creating recipes, sharing hope, marketing, doing her radio program, public speak, writing, and appearing on television.
An impressed college business professor once told Lund she had a special marketing gene. Her business acumen impressed him.
Another smart move? She quickly turned bookkeeping and accounting over to professionals. "I've known of small businesses that have failed because the owners tried to do everything themselves," she said.
JoAnna Lund, who turned a 130-pound weight loss into a career, leaving a legacy of good cooking and smart business practices, died at her home from cancer on May 20 at the age of 61. And what a life!
From the Delta
07/24/2007 01:25 AM
Take a journey -- write a book. That's what I did. Here are some photos for you to discover. Susan
Blog a Personal Journey to Sell Your Book
06/03/2007 09:26 AM
Here's an example of blogging your journey ...
Birdia Keglar Highway Dedication
June 1, 2007
Charleston, Miss.
Photos are now posted at http://picasaweb.google.com/sklopfer/BirdiaKeglarHighway from the highway dedication that took place June 1. You can view (and download) from here.
Use a Blog and a Journey to Publicize Your Book
06/03/2007 09:27 AM
Blogs are a great way to publiize your book. How about a blog and a journey? HERE'S AN EXAMPLE of how I'm marketing my civil rights book on Mississippi--
AS FREEDOM VOLUNTEERS packed up and left Mississippi in 1964, brutality and murder kept going on. Some stories made it into the news and into later history books, but in smaller Delta towns several hundred miles north of Jackson, many incidents remain only as whispers among those who once picked the cotton ...
FOR IMMEDIATE RELEASE:
Bloggers Set to Revisit Mississippi Delta Civil Rights People and Places
Mount. Pleasant, Iowa (USA), May 29, 2007--Two friends from Cleveland, Mississippi and Mount Pleasant, Iowa, are spending ten days roaming and blogging the Mississippi Delta while visiting civil rights people and places. Their pictures and stories will be placed daily at http://mississippimurders.com on the Internet. (Photo at left, courthouse in Belzoni, home of the Rev. George Lee who was murdered in 1955.)
Margaret Block, an early civil rights advocate, and Susan Klopfer, author of Where Rebels Roost; Mississippi Civil Rights Revisited, plan to roam the Mississippi Delta starting June 1, visiting people and places of the modern civil rights movement. “We'll be traveling in and out of the Delta for ten days as we photograph important spots and talk about the region's history,” Klopfer said.
“We plan to visit the towns of Money, Drew, Glendora, Greenwood and other spots connected to the murders of Emmett Till, Birdia Keglar, Adlena Hamlett and Cleve McDowell, among others who were killed for their civil rights activities or just for being black.”
Block, an early SNCC volunteer, spent her first years out of high school in the small town of Charleston where they will kick off their blogging venture by attending a program June 1 honoring Keglar. The NAACP leader was murdered by the Ku Klux Klan in 1966 on her way home from a Jackson meeting with Sen. Robert Kennedy. Keglar once saved Block’s life by moving her out of Charleston in a hearse from the funeral home that Keglar managed.
“We have very few scheduled stops, but we will also leave the Delta to attend the funeral of Mrs. Chaney, James Chaney's mother in Meridian,” Block said. The two also plan to visit with Unita Blackwell, Mississippi’s first black woman mayor, and will take pictures as they roam the historical Brooks Farm, Parchman penitentiary, and Clarksdale, home of Aaron Henry, an early civil rights leader who Block also knew.
The two women met when Klopfer was researching a book on the civil rights movement, “Where Rebels Roost; Mississippi Civil Rights Revisited.” Klopfer was living on the grounds of Parchman at the time, where her husband was the chief psychologist.
...Contact:
Susan Klopfer
775-340-3585 (cell) sklopfer@gmail.com
http://mississippimurders.blogspot.com
http://themiddleoftheinternet.com
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Where Rebels Roost: Mississippi Civil Rights Revisited